LMR Brand Loyalty Study: Parts, Accessories, and Repairs

The land mobile radio industry tracks radio shipments closely, but far less is known about the aftermarket that keeps fleets running. Batteries, speaker microphones, chargers, replacement parts, and repair turnaround times are a recurring cost — and, over a five- to ten-year equipment lifecycle, a real factor in whether an organization stays with a brand or moves on.

Haloid Solutions has launched an industry-wide study to measure exactly that: what works, what doesn't, and how the aftermarket experience shapes brand loyalty over time.

Participation is open to business and government radio managers who oversee fleets of more than 100 radios. The survey takes 10 to 15 minutes, and all responses remain confidential. A limited number of participants will be invited to a short follow-up interview by email.

Anonymized findings will be shared with participating LMR manufacturers and suppliers, giving radio owners a direct channel into how the products they depend on are designed and supported. Each participant who completes the survey receives a $50 honorarium, or may direct that amount as a donation to Wounded Warriors.

The research is led by former Deloitte consultants with support from academic researchers, and is sponsored by a hedge fund.

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